It’s not always possible to act into your values.
Sometimes your commitment to safety will override your values based alignment.
You are, after all, existing and running a business within systems and norms that are invested in trying to keep you acting from safety. Acting from urgency. Acting without critical analysis. Acting without space to ground in your values.
There’s no need to judge.
Instead, what if you started with accepting that we are wired to prioritise safety and look to what is available to you to cultivate safety and bring things closer to your own values aligned way in business.
Let’s dive in.
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